What are you growing toward?

Grandma Viola planted her first Morris Heading collard seeds in the spring of 1987 on six acres of Georgia red clay outside of Macon. She didn't call it heritage farming. She called it feeding her family with dignity.

Her daughter Denise learned to put up pepper jelly the same summer she learned to read. Now Denise's daughter, Amara, runs the farm's direct-to-table program — bringing those same seed stocks, that same clay, and that same before-dawn discipline to conscious tables across the Southeast.

"We don't grow for volume. We grow for the person who wants to know exactly whose hands touched their food."— Amara Collins, third-generation farmer